I mean, look at them!
She's so gorgeous! And she makes clothes look so good. Example those leggings (third from the bottom). I did saw those at H&M just last week and laughed that I wouldn't ever wear those. Now I really want to go back and try them on (though I still think they won't look good on me, I'm too short for prints in trousers or leggings).
Here is also a sneak peak of Lana Del Rey's Blue Velvet song that she recorded for H&M.
On the set with Lana Del Rey: